ME+ A Breakthrough Innovation


WHY IS ME+ SUCH A BREAKTHROUGH INNOVATION?
For a long time, the industry has been searching and looking for new molecules that would provide a reduced risk of developing allergy while maintaining uncompromised colour performance. It has not been an easy task to accomplish until now. We can say that ME+ is a new hair dye molecule that offers breakthrough advancement in hair dye technology. It combines reduced risk of developing allergy whilst delivering equally on colour performance as Koleston Perfect*.

WHAT CAUSES ALLERGIES TO HAIR COLOURANTS?
T-Cells check everything entering our bodies for potential danger. When T-Cell receptors fit with a potentially dangerous substance, they activate the body’s immune system called “the induction of an immune response”. But sometimes T-Cells get it wrong. A substance fits, is recognised as dangerous and activates an immune response…although it was harmless. This is what happens when allergies develop in previously non-allergic people.

On rare occasions hair colour allergies develop like this. ME+ is the first hair dye molecule in 100 years in the permanent hair colour category to pair reduced risk of developing allergy while maintaining uncompromised colour performance, with a spectrum of high performance colours.

Please be aware that although ME+ reduces the risk of developing allergy, there remains a risk of allergic reaction when colouring hair that can be severe. As a precaution, always perform Allergy Alert Test 48 hours before each colouration and follow the safety instructions. If you have ever experienced an allergic reaction to any hair colourant ingredient, such as pTD or pPD, you should not colour as you cannot exclude being allergic to ME+

HOW IS ME+ DESIGNED TO REDUCE THE RISK OF DEVELOPING ALLERGY?*
ME+ still contains the molecule part responsible for colour vibrancy, lastingness and coverage, but to has a modified shape to not fit the T-Cells receptors. Hence, reducing the risk of developing allergy.*
So simple, it’s brilliant.

WILL KOLESTON PERFECT INNOSENSE REPLACE KOLESTON PERFECT?
No. Koleston Perfect Innosense is the premium proposition and separate line within the Koleston Perfect portfolio. Koleston Perfect is one of the industry leaders in professional permanent colour and so the only brand under which we would launch Koleston Perfect Innosense – the only colour in the current market formulated with ME+ to reduce the risk of developing allergy*, it is also the premium colour service for ingredient conscious clients with special INNOSENSE consultation of Hair, Scalp and Colour.
Koleston Perfect Innosense is accredited by the European Center for Allergy Research Foundation. It has received the First ever European Center for Allergy Research Foundation (ECARF) seal on permanent colour with up to 100% grey coverage & 3 levels of lift.
Koleston Perfect Innosense has received the First ever European Center for Allergy Research Foundation (ECARF) seal on permanent colour with up to 100% grey coverage & 3 levels of lift.

Are you the type of client that is conscious what products you use on your skin/ hair? Do you use more organic or natural alternatives?
If you have concerns for allergies or been told about harmful ingredients in colours, this colour will alloy you to feel guilt free.  Innosence has been formulated so you can colour your hair without having the worry of creating an allergy. 
pPD’s and pPt’s  are responsible for colour longevity maintaining the depth of colours. They are found mostly in dark shades.
pPD and pTD are usually harmless but are sometimes consided dangerous by the body, and can trigger allergies. More are usually found in dark colours.

The new formula with Innosence has no pPD’S or pTD’s  and has a new dye molecule called ME+ that delivers beautiful intense colous which reduces the risk of developing allergie

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